fix(seo): SEO/GEO/AEO audit fixes for -new draft pages, part 3#508
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Full audit of all 24 -new draft pages (excluding index-new) surfaced two systemic issues plus a long tail of schema/accessibility/content gaps. Critical: - Gate the homepage A/B redirect (index.astro) so search/AI crawlers never get randomly sent to noindex'd /home-new, which made Google's indexing signal for "/" non-deterministic across crawls. - Consolidate duplicate NonprofitOrganization JSON-LD nodes sharing one @id (contact-new, donate-new, donate-2-new, media-new) into a single merged schema via a new organizationSchemaExtra prop on HomeLayout, instead of emitting a second colliding node per page. High: - Add Person schema images for all 12 team-new members. - Server-render one donate-new donation variant by default (geo-based, non-randomized) so the core donate CTA is present without JS; the client-side A/B test now hides-all-then-shows-winner. - Add width/height to prevent CLS on about-new, incubator-new, e4p-new founder avatars, and membership-new hero images. - Fix heading hierarchy skips (h1->h3) on ideas-new, projects-new, and tools-new by adding/promoting section h2s. - media-new: switch misapplied NewsArticle schema to mentions/CreativeWork since the articles are hosted on third-party domains. Medium/Low: - Add @id/url/publisher entity links on legal-new, terms-new, privacy-policy-new, get-involved-new WebPage schemas. - Fix ItemList schema on projects-new/tools-new: numberOfItems + proper nested item objects instead of flat non-standard ListItem properties. - aria-hidden decorative SVGs on contact-new and get-involved-new. - Add reciprocal terms-new -> legal-new link. - Lengthen thin titles/descriptions on donate-new, get-involved-new, mentorship-new, membership-new, media-new, terms-new. - Page-specific OG images for team-new and media-new. - Fix ideas-new ItemList descriptions truncating mid-word.
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Summary
Follow-up to #505, #506, #507 — a full re-audit of all 24
-newdraft pages (all pages ending in-new, excludingindex-new) surfaced two systemic issues plus a tail of schema/accessibility/content gaps that survived the earlier rounds.Critical
index.astro: the client-side 50/50 A/B redirect to/home-newnow skips known bot user agents, so search/AI crawlers never get randomly routed to anoindexpage — this was making Google's indexing signal for/(the live homepage) non-deterministic across crawls.NonprofitOrganizationJSON-LD nodes sharing one@id(contact-new,donate-new,donate-2-new,media-new) into a single merged schema via a neworganizationSchemaExtraprop onHomeLayout, instead of each page emitting a second colliding node.High
imageto Person schema for all 12team-newmembers.donate-newnow server-renders one donation variant by default (geo-based, non-randomized) so the donate CTA/form is present without JS; the client-side A/B script hides-all-then-shows-winner to avoid double-rendering.width/heightto prevent CLS on images inabout-new,incubator-new,e4p-newfounder avatars, andmembership-newhero.ideas-new,projects-new,tools-new.media-new: switched misappliedNewsArticleschema tomentions/CreativeWork, since those articles live on third-party domains and lack the requiredauthor.Medium/Low
@id/url/publisherentity links onlegal-new,terms-new,privacy-policy-new,get-involved-newWebPage schemas.ItemListschema onprojects-new/tools-new: addednumberOfItems, nested entries under properitemobjects.aria-hidden="true"to decorative SVGs oncontact-newandget-involved-new.terms-new→legal-newlink.donate-new,get-involved-new,mentorship-new,membership-new,media-new,terms-new.team-newandmedia-new(using existing on-page assets).ideas-newItemList descriptions truncating mid-word.Deliberately not changed (flagged rather than papered over):
mentorship-new/volunteer-newOG images — neither page has a real image asset to reference; a mismatched placeholder would be worse than the current generic fallback.dateModifiedonlegal-new/terms-new/privacy-policy-new(2025-08-05) — left as-is; bumping it without an actual legal review would fake a freshness signal.tools-newreused placeholder logo for 5 tools — no real logos available in the repo for those tools.Test plan
pnpm check— 0 errorspnpm build— clean production buildpnpm format:check— no new issues (pre-existing unrelated warning onvolunteer.astroonly)/donate-new,/team-new,/media-newin a browser (not yet done by me — these are unlinked-newdraft pages, all stillnoindex)